“Amseed” is Now “BetterSeed”


Alexandria, Va.—May 12, 2016—The American Seed Trade Association (ASTA) has a new website! is the go-to source for all information related to the research, development and movement of quality seed to meet the world's demand for food, feed, fiber and fuel.

“We are thrilled to offer this new and improved online resource to better serve our members, industry allies, policymakers and the general public who are looking for information about seed, seed improvement and the key policy issues that impact our industry,” said ASTA President and CEO Andrew LaVigne.  “So many of the things that enhance our quality of life can be traced to a seed someone planted.  From the food we eat, to the clothes we wear, to the fuel that powers our cars – it all starts with a seed.  Our new website helps bring this story to life.”

The website showcases ASTA’s refreshed branding and supports the association’s public-facing communications initiative to educate consumers about the connection between better seed and better life.  In addition to seed improvement messages, offers information for policymakers about the key legislative and regulatory issues impacting the seed industry; industry FAQs covering plant breeding, GMOs, organics, seed treatment, and other topics; publications and resources for the media; information on upcoming industry meetings; and much more. 

To learn more about the many quality-of-life benefits of seed, visit and follow @Better_Seed on twitter, facebook, LinkedIn, YouTube, and Instagram


Founded in 1883, the American Seed Trade Association (ASTA) represents over 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is an effective voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world.   ASTA's broad membership offers varieties from alfalfa to zucchini and all production types including conventional, organic and biotech. We promote the development of better seed to produce better crops for a better quality of life.